Legal
Privacy Policy
Last Updated: January 1, 2026
1. Introduction
Lifdri ("we,") operates www.lifdri.com (the "Site"), a professional digital memorial service that creates personalized tribute webpages for families, churches, and funeral homes. We understand that when you use our services, you are entrusting us with some of the most personal and sensitive information imaginable — information about the life of someone you loved.
We take that trust seriously. This Privacy Policy explains how we collect, use, protect, and handle your personal information and the information you provide about your loved one, in full compliance with applicable United States federal and state privacy laws, including the California Consumer Privacy Act (CCPA), the Children's Online Privacy Protection Act (COPPA), and FTC guidelines.
By using our Site or services, you agree to the terms of this Policy. If you do not agree, please do not use our Site.
2. Information We Collect
We collect two distinct categories of information:
A. Information About You (the Client)
- Full name, email address, phone number, and mailing address
- Billing and payment information (processed securely by our third-party payment processor — we do not store full card numbers)
- Account login credentials (if you create an account)
- Communications with our team (emails, messages, inquiries)
- Technical data: IP address, browser type, device type, pages visited, and referring URLs
B. Information About the Person Being Memorialized ("Tribute Content")
This is content you voluntarily submit to us to create a memorial page, including:
- The individual's name, dates of birth and passing, and biography/life story
- Obituary text, photographs, and videos
- Funeral or memorial service details (dates, times, locations)
- Family acknowledgments and survivors' information
- Any other tributes, messages, or content you choose to include
Sensitivity Notice: We treat all Tribute Content as sensitive personal information. It will be used solely to build and publish the memorial page you have authorized and for no other purpose.
C. Automatically Collected Information
- Cookies, web beacons, and similar tracking technologies
- Browser and device identifiers
- Pages visited, time on Site, and click activity (via analytics tools such as Google Analytics)
3. How We Use Your Information
We use your information only for the following purposes:
Service Delivery
- To design, format, build, and publish your personalized memorial webpage
- To communicate with you during the submission and production process
- To process payments for our services
Account and Subscription Management
- To manage your account and any optional monthly maintenance subscription
- To send service updates, invoices, and renewal notices
Customer Support
- To respond to questions, requests, or concerns
- To make updates or corrections to your memorial page upon request
Site Improvement
- To analyze anonymous usage trends and improve the user experience
- To detect and prevent fraud, abuse, or security incidents
Legal Compliance
- To fulfill our obligations under applicable law
- To enforce our Terms of Service and protect our legal rights
We will never use Tribute Content for marketing, advertising, data analysis, sale to third parties, or any purpose other than building the memorial page you have requested.
4. Sharing of Your Information
We do not sell your personal information or Tribute Content — ever.
We may share information only in the following limited circumstances:
- Service Providers: Trusted vendors who help operate our Site (e.g., web hosting, payment processing, email delivery). These vendors are contractually prohibited from using your data for any purpose other than providing services to us.
- Authorized Disclosure: When required by law, subpoena, court order, or government authority.
- Protection of Rights: To protect the safety, rights, or property of Lifdri, our clients, or the public.
- Business Transfers: In the event of a merger, acquisition, or sale of assets, your data will only be transferred subject to the same privacy protections outlined here, and you will be notified.
5. Publicly Published Memorial Pages
Please be aware that memorial pages created through Lifdri are intended to be shared and may be publicly accessible on the internet. By submitting content for a memorial page, you confirm that you have the right to publish that content and that you authorize Lifdri to make it publicly available on your behalf. You may contact us at any time to request that a page be taken offline.
6. Cookies and Tracking
We use cookies and similar technologies to:
- Maintain session state (e.g., form progress)
- Analyze Site traffic and usage patterns (Google Analytics)
- Improve functionality and performance
You may disable cookies through your browser settings. Note that doing so may affect the functionality of certain Site features. To opt out of Google Analytics tracking, visit: https://tools.google.com/dlpage/gaoptout.
We do not use advertising cookies or sell data to ad networks.
7. Data Retention
- Client account data is retained for as long as you maintain an account with us, plus a reasonable period thereafter for legal and business purposes.
- Tribute Content and published memorial pages remain live for the duration of your service agreement. If you cancel your service and do not request archival, pages may be taken offline after 30 days following the end of your service period.
- Upon written request, we will delete your personal data from our systems, subject to any legal obligations to retain certain records.
8. California Privacy Rights (CCPA)
If you are a California resident, you have the following rights:
- Right to Know: Request disclosure of the categories and specific pieces of personal information we have collected about you.
- Right to Delete: Request deletion of your personal information, subject to certain exceptions.
- Right to Correct: Request correction of inaccurate personal information.
- Right to Opt-Out of Sale: We do not sell personal information, but you may formally assert this right by contacting us.
- Right to Non-Discrimination: We will never penalize you for exercising your privacy rights.
To submit a verifiable California privacy request, contact us at info@lifdri.com. We will respond within 45 days.
9. Children's Privacy (COPPA)
Our services are directed to adults, including families, funeral professionals, and church administrators. We do not knowingly collect personal information from children under 13. Memorial pages may reference minors who have passed away, but such content is submitted by and under the authority of a responsible adult. If you believe we have inadvertently collected information from a child, please contact us immediately and we will delete it.
10. Data Security
We implement industry-standard security measures, including:
- SSL/TLS encryption for all data transmitted to and from our Site
- Secure cloud storage with access controls
- Restricted internal access to client and Tribute Content data
While we take every reasonable precaution, no internet transmission is 100% secure. We encourage you to use strong passwords and contact us immediately if you suspect unauthorized access.
11. Third-Party Links
Our Site may contain links to third-party resources (e.g., funeral homes, churches). We are not responsible for the privacy practices of those third parties. Please review their privacy policies independently.
12. Changes to This Policy
We may update this Policy periodically. We will post the revised Policy on this page with an updated "Last Updated" date. For material changes, we will notify you by email or a prominent notice on the Site.
13. Contact Us
For any privacy questions, data requests, or concerns:
- Email: info@lifdri.com
- Address: 969E 101st Street, Chicago, IL, 60628, USA
- Phone: 312-478-3156
